LEDs have been known to help the environment so was this ball a sign of an environmentally friendly year to come?
Here are five green trends for 2011, according to ClimateProgress.org:
1. “Eco-superior” products. Going green is becoming more popular, but consumers have more of an incentive to buy “eco-superior” products. According to trendwatching.com, you can expect to see numerous brands start “taking aim right at the heart of traditional alternatives: stressing the superior quality and design, increased durability and/or lower running costs of products.”
2. More accurate green claims. Back in October, the Federal Trade Commission proposed revisions to its “Green Guides,” in order to help marketers “avoid making misleading environmental claims.” The guides advise marketers to move from using general green claims to more defined stats to help consumers more clearly understand products’ environmental impacts.
3. Green luxury vehicles. We all know about the Chevy Volt and the Nissan Leaf, but we don’t often hear about green luxury vehicles. That will change this year, as Mercedes-Benz and Bentley both plan to offer luxury cars with smaller engines, and Porsche and BMW advance plans for plug-in hybrids.
4. Green travel. Delegates at September’s European Ecotourism Conference in Estonia discussed some of the green travel trends they expect for 2011. One is the concept of “voluntourism,” or volunteer tourism, which is expected to be integrated more into green travel programs. Zero-carbon hotels are also opening in Europe, and there are plans for green hotels in Asia as well.
5. Green building. Finally, green building consultant Jerry Yudelson predicts an increase in buildings’ use of solar power, and that designers will institute more ways to reduce buildings’ water consumption in response to the global water crisis.
How will you make a difference in 2011?